The Ladies Wing of IMC Chamber of Commerce and Industry on Thursday hosted a special screening of R Balki’s ‘Padman’ at a SoBo multiplex, Mumbai.

Interestingly, the Premiere also marked the presence of the director and his wife Gauri Shinde.

The special screening , exclusively for women, aimed to talk further on the most taboo topic in the country – menstruation. Thus, creating awareness and putting an end to the prevailing superstitions in India surrounding use of sanitary pads. The initiative also intended to educate the masses, regardless of gender, about menstrual hygiene.

Also Read: Women-centric Bollywood Films To Look Forward in 2018

In support of Arunachalam Muruganantham‘s initiative of women health and sanitation, speaking about Padman, Balki said, “This is a film that is intended to reach people that are not aware and need to be sensitized. Thus, the film had to be made in a certain way. They are expressing emotions loudly, not subtly. Though the film is not of a commercial, masala potboiler value. It had to reach the people it is intended for” the Economic Times reported.

Earlier this year, PadMan became the first Indian film to be screened at The Oxford Union.

Padman is already the most-talked-about topic these days with celebrities talking to the social media to initiate a conversation around menstrual hygiene. Recently, we have not only seen the stars of the film posing with pads but also common people are too holding pads and bringing out the movement the #PadManChallenge.

READ: ‘Padmavati’ Song: Why Does A Woman’s Talent Get Weighed Down By Heavy Costumes?

‘Padman’ is based on the real-life journey of Arunachalam Muruganantham, the man who created the first low-cost machine for making sanitary napkins and was acknowledged with a Padma Shree for his social innovation.

Also Read: Top Moments From 2017 When Women Broke Sanskari Norms

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